NOIR STOCKHOLM BRAND PRESENTATION
Date: 2020-02-03

Noir Stockholm is a line of uncompromising hair care products from the founders of the highly regarded salon Noir Stockholm, Hans Nilsson and Ellen Ericsson. Hans Nilsson is an internationally renowned editorial and celebrity hairstylist. His avant garde hair creations, used in fashion and music shows, are often compared to art. “When developing the Noir Stockholm hair care brand, we wanted to create the perfect combination of style and care. We decided not to compromise on either the caring qualities of the products or their functionality. In our work, we are passionate perfectionists. We always strive to do something different, something better. Something new. We simply wanted to expand this philosophy of uncompromising, professional hair care to also include the products we depend on.

Being a first time developer gave us the opportunity to think outside the box. On several
occasions our product developers told us that our ideas were impossible to produce, but since we had promised ourselves never to launch anything that made us less than over-satisfied we didn’t give up. We stuck to our vision and some products took years to develop.”

 

 

 SUSTAINABILITY

When we started NOIR Stockholm Hair Care, we made sure we would only do what we love. So in terms of aesthetics, function, design, scent, tonality and of course sustainability - we decided to follow our hearts. Being a producer means a huge responsibility to try and create a social, economic and environmental balance. All of our products are made right here in Sweden, no more than an hour from our office, giving us the possibility to be present through the whole process, reducing transportation and as much as we can; eliminate that “import-to-export” part. The packaging is made from environmentally certified paper, PET and lightweight, recyclable aluminum. Our philosophy is that there must be an offset to everything, especially when it comes to our environment. Therefore, every step of our production is somehow climate compensated. This counteraction goes into the lab, factory, printers, material and ingredient cultivation.
As an example – For every tree used for paper, two more are planted and the production of our organic oils goes back to the locals in terms of work, health care and education.

Finally, and obviously: We do not test on animals.

 

 

THE PRODUCTS

The Noir Stockholm products are based on nature’s finest raw materials and made using state-of – the - art modern formulas. The result is an exclusive line of uniquely nourishing lightweight cleansers, conditioners and treatments, as well as highly conditioning yet exceptionally effective styling products. The products are designed to be combined to create a tailor-made hair care routine for every individual need.

 

THE SCENT

All products are scented with premium quality fragrances. Every product has its own unique aura that belongs to the same family of warm and sensual tones. They are designed to work delicately on their own, as well as together in distinct combinations, where they build up to a personal and exclusive bouquet. Using only fine fragrances gives the products an invigorating and lasting quality. Lasting, but not heavy in the slightest, leaving just a discrete trace of warm and sensual freshness.

 

 

 

THANK YOU!

With love from
Creative Director Hans Nilsson and Manager Ellen Ericsson
FOUNDERS OF NOIR STOCKHOLM.

 

 

NOIR STOCKHOLM BRAND PRESENTATION
Date: 2020-02-03

 

Noir Stockholm is a line of uncompromising hair care products from the founders of the highly regarded salon
Noir Stockholm, Hans Nilsson and Ellen Ericsson. Hans Nilsson is an internationally renowned editorial and celebrity hairstylist. His avant garde hair creations, used in fashion and music shows, are often compared to art. “When developing the Noir Stockholm hair care brand, we wanted to create the perfect combination of style and care. We decided not to compromise on either the caring qualities of the products or their functionality. In our work, we are passionate perfectionists. We always strive to do something different, something better. Something new. We simply wanted to expand this philosophy of uncompromising, professional hair care to also include the products we depend on.

Being a first time developer gave us the opportunity to think outside the box. On several
occasions our product developers told us that our ideas were impossible to produce, but since we had promised ourselves never to launch anything that made us less than over-satisfied we didn’t give up. We stuck to our vision and some products took years to develop.”

 

 

SUSTAINABILITY

When we started NOIR Stockholm Hair Care, we made sure we would only do what we love. So in terms of aesthetics, function, design, scent, tonality and of course sustainability - we decided to follow our hearts. Being a producer means a huge responsibility to try and create a social, economic and environmental balance. All of our products are made right here in Sweden, no more than an hour from our office, giving us the possibility to be present through the whole process, reducing transportation and as much as we can; eliminate that “import-to-export” part. The packaging is made from environmentally certified paper, PET and lightweight, recyclable aluminum. Our philosophy is that there must be an offset to everything, especially when it comes to our environment. Therefore, every step of our production is somehow climate compensated. This counteraction goes into the lab, factory, printers, material and ingredient cultivation.
As an example – For every tree used for paper, two more are planted and the production of our organic oils goes back to the locals in terms of work, health care and education.

Finally, and obviously: We do not test on animals.

 

THE PRODUCTS

The Noir Stockholm products are based on nature’s finest raw materials and made using state-of – the - art modern
formulas. The result is an exclusive line of uniquely nourishing lightweight cleansers, conditioners and treatments,
as well as highly conditioning yet exceptionally effective styling products. The products are designed
to be combined to create a tailor-made hair care routine for every individual need.

 

THE SCENT

All products are scented with premium quality fragrances. Every product has its own unique aura that belongs to the same family of warm and sensual tones. They are designed to work
delicately on their own, as well as together in distinct combinations, where they build up to a personal and exclusive bouquet. Using only fine fragrances gives the products an invigorating and lasting quality. Lasting, but not heavy in the slightest, leaving just a discrete trace of warm and sensual freshness.

 

THANK YOU!

 

With love from
Creative Director Hans Nilsson and Manager Ellen Ericsson
FOUNDERS OF NOIR STOCKHOLM.